VANCL Analysis - 2159 Words

VANCL: Problem Within the period of 2007 to 2009, two major retail companies emerged in China: PPG Apparel (Shanghai) Co., Ltd. and VANCL Technology (Beijing) Co., Ltd. Though both had similar business models, VANCL was able to excel and profit in places where PPG Apparel suffered tremendously. These included creating a successful supply chain with effective quality control, adopting a variety of improvement measures to ensure a positive customer experience, and shifting most of VANCL’s advertising dollars towards internet marketing. Though successful when first established, PPG eventually collapsed in late 2009 due to their inefficiencies in such areas. Owner of VANCL, Chen Nian stated that VANCL has passed its most risky period†¦show more content†¦Market Analysis: VANCL is a leading Chinese internet-based apparel retailer that has successfully established dominance in the e-tailing world. Their approach to elevating the customer experience includes improvement measures such as online commenting threads and try-on activities. VANCL’s services have helped them diminish any skepticisms the Chinese market had in regards to shopping online. Known for its â€Å"fast fashion†, they have expanded their market range to include most kinds of men’s and women’s apparel, specifically casual-wear such as canvas shoes and graphic tees. In China alone they have captured over 25% of market share in the apparel market and are the 6th largest B2C company in China in terms of revenue. VANCL’s channels of distribution are exclusively their online website as well as their small call-center. Because they are only an online retailer, VANCL uses their own logistics company, Rufengda, and other third party companies to ensure speedy delivery of their products. Their apparel is made from top fabric manufacturers such as Luthai Textile and go through countless quality checks to ensure the best apparel for their customers. In China alone th e market for apparel including clothing, shoes, hats, and textiles has grown by a staggering 18.8% in 2009 according to the

Reasons For Choice And Refinement Of Question - 1714 Words

Reason for choice and refinement of question I have chosen the topic of the effect of discrimination on the Lesbian, Gay, Bisexual, Transgender (LGBT) community’s mental health, because I find this topic interesting and I know a few LGBT people who are afraid to be themselves because of this discrimination and the effects it can have. I have been exposed to the issues this community faces from news stories about gay rights and protests to support gay marriage in Australia. I have always wondered how many people in the LGBT community experienced prejudice by others and have decided the research project is the perfect opportunity to find out. I have some knowledge in this topic as I myself have been exposed to this discrimination because†¦show more content†¦I will also look at other famous celebrities, e.g. Ian Thorpe, who hid is sexuality for years for fear that it would harm his career. This method will be easier than the interviewing as I will not have to worry about offending the person as they have only pos ted what they want people to see. I could run into issues if I don’t interview someone with respect to their privacy and personal information. I need to make sure that the questions I ask are not offensive, and that the person is ok with everything that I plan to use for my research project. Part of my research project will also be in the quantitative research method category, because as well as getting an insight from LGBT community members themselves about the effects of discrimination, I also need statistics. I will gather these statistics from websites, a survey, and reports, and this will make up my secondary data. Beyond blue has several good reports on this with a wide range of statistics, and the Safe Schools coalition does as well. I have chosen these research processes because then I have a variety of primary and secondary sources form different locations, and because then I can gather both statistical data and be informed of the ways in which people think and feel in regards to my research project question. These processes are appropriate to my research project topic as they help me find out the exact effectsShow MoreRelatedThe Electronic Systems Of A Payload1074 Words   |  5 Pagespayload was constructed and component choice was evaluated. The outcome explored component choice in detail. It was then concluded that all components excluding the Arduino UNO microcontroller chosen were suitable and appropriate for the project. This showed a trend where the component choice depended directly upon the microcontroller for reasons of compatibility and functionality. 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Stalin’s Reign of Terror Free Essays

In 1910 Iosif Vissarionovich Dzhugashvili renamed himself ‘Josef Stalin’, the man of steel, a foreshadowing of the iron hand he would rule the Soviet Union with a mere 15 years later. Lenin knew that Stalin was dangerous and sought to get rid of him: † I propose to find a way to remove Stalin† (Stalinism Chronology), but died before accomplishing this, leaving Stalin free to ascend to absolute power in both the Communist Party and the country. This absolute power enabled Stalin to unleash a reign of terror and death on his country unprecedented at the time. We will write a custom essay sample on Stalin’s Reign of Terror or any similar topic only for you Order Now There is, perhaps, and argument for Stalin’s ‘Bolshevik firmness’ to have enabled the Soviet Union to accomplish incredible feats regarding its move from a mostly agrarian society in the early 1920s to the industrial powerhouse it became on the eve of World War II; but at a terrible price. How did it come to the necessity for brutality as a means to achieve Communist Party aims? There were several reasons. Stalin sought to reorganize the Soviet Union via his Five Year Plans, which called for a radical industrialization as well as collectivisation to increase agricultural production and efficiency. This increased agricultural output was necessary to support the rapid industrialization he espoused; how else could the workers be fed? Many peasants who had been awarded or taken their land†¦ to liquidating the kulaks as a class† (Document 5. 3 Collectivisation 181). Millions were sent to labor camps, deported and died. The impossible demands made on the peasant farmers of increased production, only to turn everything over to the state, resulted in peasants that remained on the land at first hiding, then burning their crops/killing their animals rather than give them up â€Å"Stock was slaughtered every night†¦ (History in Quotations #5). An infuriated Stalin sent industrial workers into the country to show the peasants ‘Bolshevik firmness’ â€Å"without any rotten liberalism†¦ [or] bourgeois humanitarianism†¦ [and with]extreme measures† to get the grain. (Document 5. 4 Horror in the Village 182). The capitalist kulaks and peasants stashing grain and eating their own animals were not the only enemies of the state that Stalin doomed. Extending this definition to all who opposed him enabled Stalin, via his purges, to get rid of all the old Bolsheviks, like Trotsky, Kirov, Kamenov etc and deciminate the Army Officers. His paranoia was not necessarily misplaced: ‘just because you’re paranoid, doesn’t mean they aren’t after you’ is an adage with a large element of truth, but by the end of the 1930s there were few who could or would oppose him with any real threat behind them. In true totalitarian style, Stalin’s control of all aspects of life, ie: free, compulsory education that indoctrinated youth with the party ideology to the point where they would inform on family members left citizens so loyal to the Communist Party they didn’t believe the party acted wrongly, even after unjust arrest. Each person simply believed their own arrest was a mistake and everyone around them in prison was guilty: â€Å"Most of the women in our car were high ranking Communists. Not a single one considered herself guilty†¦ or expressed any indignation†¦ Each one knew the truth about herself, but did not believe any of the others† (History in Quotations #13). This incredibly successful totalitarian regime that controlled every aspect of life, enabled Stalin to impose his reign of terror, eliminating all who stood between him and his policies or power. How to cite Stalin’s Reign of Terror, Essay examples